# A mobility brand that makes electric driving in the city self-evident

DOCKR Mobility works towards clean, safe and accessible city centres by taking the hassle out of the switch to electric logistics for businesses. That ambition calls for a brand as clear and agile as the city itself: accessible, scalable and focused on progress.

- **Client**: DOCKR Mobility
- **Location**: Utrecht
- **Pillars**: Brand Design™, Brand Activation™
- **Made**: Logo update, Visual identity, Brandbook, Advertising, Concept and creative development

> Sustainable transport does not have to be complicated, but logical, practical and ready for the future.

### Brand Design™

The existing logo was given a subtle update for better balance and digital use. From that basis, the branding was brought back to its essence: strong typography, high-contrast colour and a visual style that conveys energy and movement.

### Brand Activation™

The brand identity has been carried through into communication and materials that support businesses in their daily practice. The brandbook serves as the guide, connecting strategy, tone of voice and design principles into one coherent whole.

![DOCKR Mobility: logo horizontal](https://merkbaar.nl/uploads/2026/10/dockr-logo-horizontal-merkbaar.webp)
![DOCKR Mobility: city hub Utrecht](https://merkbaar.nl/uploads/2026/10/dockr-en-city-hub-utrecht-credits-bm-fotografie-5-scaled-1.webp)
![DOCKR Mobility: case](https://merkbaar.nl/uploads/2026/10/case-dockr-01.webp)
![DOCKR Mobility: brandbook](https://merkbaar.nl/uploads/2026/10/dockr-brandbook-03-merkbaar.webp)
![DOCKR Mobility: brandbook](https://merkbaar.nl/uploads/2026/10/dockr-brandbook-01-merkbaar.webp)

### A brand that holds together

By developing Brand Design and Brand Activation from one core, a brand has emerged that removes complexity and encourages movement. The clear visual structure makes DOCKR recognisable in an urban context, while the accessible tone brings the brand close. That way DOCKR shows that sustainable transport does not have to be complicated, but logical, practical and ready for the future.

### Our role

We brought the brand back to its core and safeguarded the coherence between strategy, design and application, so DOCKR can grow with the city.

### Why this works

The combination of clear brand choices and practical usability creates trust and recognition, even in a fast-changing urban environment.

![DOCKR Mobility: sign](https://merkbaar.nl/uploads/2026/10/dockr-schild-merkbaar.webp)
![DOCKR Mobility: flyer](https://merkbaar.nl/uploads/2026/10/dockr-flyer-03-merkbaar.webp)
![DOCKR Mobility: rules of the game](https://merkbaar.nl/uploads/2026/10/dockr-spelregels-01-merkbaar.webp)
![DOCKR Mobility: case](https://merkbaar.nl/uploads/2026/10/case-dockr-05.webp)
![DOCKR Mobility: icons](https://merkbaar.nl/uploads/2026/10/dockr-icoontjes-merkbaar.webp)

Source: https://merkbaar.nl/en/dockr-mobility/ (Dutch original: https://merkbaar.nl/dockr-mobility/)