# Brand strategy, visual identity, campaigns and websites

Four pillars, one brand. From the strategic foundation to the website where your brand lands: every part grows out of the same core.

## A logo does not make a brand. Coherence does.

Our way of working is not a process with phases, but a fixed brand architecture. Each part has its own role, but never stands alone. Together they create calm and movement: exactly what a brand needs to keep ringing true.

### Consistent identity

A brand is only strong when everything says the same thing, from your name to the way you answer the phone. That is how people recognise you everywhere, without explanation.
- **One core**: What you stand for, in one sentence anyone can repeat.
- **One language**: A tone and a story that ring true wherever they appear.
- **One image**: A visual identity that grows without falling apart.

## Four pillars. One brand.
- **Brand Foundation™**: The strategic core: what the brand stands for, how it sounds and which choices it makes.
- **Brand Design™**: The visible translation: logo, typography and a visual system that people recognise.
- **Brand Activation™**: The brand in motion: campaigns and communication that consistently grow out of the foundation.
- **Brand Platform™**: Where the brand lands: a website that grows with the brand and the organisation.

## You can start small. At a fixed price.

### Kernpunt™

Half a day to the core of your brand. Your position in one sentence and three choices that make the difference now.

€1,250 excl. VAT · About Kernpunt™

### Logo Confirmation™

Need a logo, but not yet a full programme? One clear logo direction, developed into a complete package.

€2,250 excl. VAT · About Logo Confirmation™

### Merkwebsite™

A website that grows out of your brand story. Custom designed, easy to manage yourself, and yours afterwards.

From €3,750 excl. VAT · About Merkwebsite™

## Brands that ring true.

Strategy, design and activation in one architecture. That creates calm, and that calm makes movement possible.
- **Bouwmensen Nederland**: Brand strategy, identity, magazine, website
- **Droomkade Boutique Hotel**: Brand foundation, identity, applications
- **TEBE Tegelgroothandel**: Positioning, identity, inspiration magazine
- **Teunissen & Becking**: Corporate brochure, templates, print

## Start at the core. Book an introduction with Clemens Beneder.

hallo@merkbaar.nl · 055 360 1007 · Vlijtseweg 112, 7317 AG Apeldoorn

Source: https://merkbaar.nl/en/expertise/