# Logo, visual identity and brandbook

Brand Design™ makes visible what your brand stands for: a logo, a visual identity and a brandbook that people recognise. Form that needs no explanation, because it rings true.

## Where form is not style, but confirmation.

For us, form does not come from taste or trend, but from your foundation. We translate who you are into a visual identity in which every element has a function. That is how your brand is recognised, wherever it appears.

### Visual identity

A visual identity is more than a logo. It is everything people see: form, type, colour and imagery, together one imprint of who you are.
- **From the foundation**: Every choice can be traced back to your brand.
- **Recognition**: Even without the logo, you can see it is yours.
- **Coherence**: Everything reinforces everything else, nothing contradicts.

### Logo

The logo is the smallest part of your brand that goes everywhere with it. Not a means of explanation, but an anchor.
- **Wordmark and symbol**: What your brand needs, in letters and in a mark.
- **Variants**: Horizontal, stacked, small and reversed, for every place.
- **Logo package**: All files, ready for print, web and social.

### Typography

Letters determine how your brand sounds, before anyone reads a word. Typography is not taste, but structure.
- **Typefaces**: A choice that suits your character, with the right licences.
- **Hierarchy**: Heading, subheading and body text, each with its own role.
- **Rhythm**: Line spacing and white space that bring calm.

### Colour and imagery

Colour and imagery are often the first things people remember. That is why we choose them as deliberately as your name.
- **Colour palette**: Fixed values for print and screen.
- **Photography**: Which images suit your brand, and which do not.
- **Icons and illustration**: Small marks that speak the same language.

### Graphic system

An identity only becomes strong when it feels the same everywhere. A graphic system makes that easy.
- **Grid and structure**: A fixed basis beneath every layout.
- **Carriers**: Print, presentations, signage and clothing.
- **Templates**: So your team can carry on, in the house style.

### Brandbook

A brandbook makes sure your brand rings true, even when we are not there. For your team, your printer and whoever runs your socials.
- **Brand core**: What your brand stands for, short and clear.
- **House style rules**: Logo, colour, type and imagery, with what to do and what not to do.
- **Social**: The basic look and feel for your socials, ready to use.

### Logo Confirmation™

Need a logo, but not yet a full programme? Logo Confirmation™ gives you one clear logo direction, developed into a complete package.
- **One logo direction**: One strong direction from your brand, not ten sketches.
- **Two rounds of revisions**: Room to sharpen it together until it rings true.
- **Complete logo package**: All variants and files for print, web and social.

Vaste prijs: €2,250 excl. btw

## Five components. One identity.
- **Logo**: Not a means of explanation, but an anchor. Recognisable at a glance.
- **Typography**: Not taste, but structure: rhythm, hierarchy and tone.
- **Colour and imagery**: A palette and a visual language you recognise, even without the logo.
- **Graphic system**: From business card to façade, everything from the same system.
- **Brandbook**: Everything about your brand in one place, including the look and feel for social.

## How a project unfolds. Four steps, from foundation to form.
1. **Introduction**: A conversation about your brand and what it needs.
2. **Direction**: We translate your foundation into a visual direction.
3. **Design**: Logo and identity, developed and sharpened together.
4. **Brandbook**: Everything recorded, ready for your team and your partners.

Not sure yet? Start with a logo.

## Work that is recognised.

Every brand below took its form from its foundation. That is why it rings true.
- **RIBS en Co.**: Brand identity, packaging, campaign
- **CowSignals®**: Brand identity, brandbook, training materials

## A form nobody sees is not remembered.
- Core .  Brand Foundation™. Where it begins.
- Form .  Brand Design™. You are here.
- Presence .  Brand Activation™. Where you appear.

From form grows presence.

Brand Activation™ is the next pillar: your brand in motion. Campaigns and materials that build on your identity, so people see you, recognise you and remember you.

## Start at the core. Book an introduction with Clemens Beneder.

hallo@merkbaar.nl · 055 360 1007 · Vlijtseweg 112, 7317 AG Apeldoorn

Source: https://merkbaar.nl/en/expertise/brand-design/