# Web design, websites and maintenance

Brand Platform™ is the permanent home of your brand. A Merkwebsite™ that grows out of your brand story, and Merkzorg™ that keeps it healthy. We build websites, but always from the brand.

## Where the brand lands. And keeps working.

A website is not a collection of pages, but your brand in digital form. Structure, language and discoverability follow from what already rings true. That is why every Merkwebsite™ starts with the brand, never with a template.

### From the brand

A website cannot carry anything that has not yet been established. That is why we never build in isolation: first we check whether your brand is ready to land.
- **New brand**: You start with Kernpunt™: half a day to the core of your brand.
- **Existing brand**: Your brand first gets a short brand check.
- **Only then the website**: Structure, copy and design follow from what already rings true.

### Merkwebsite™

A website that grows out of your brand story. Custom designed, built for you to manage yourself, and yours afterwards.
- **From your brand story**: Structure and copy follow from what your brand wants to say, not from a template.
- **In your house style, in WordPress**: Designed in your house style, easy to manage yourself.
- **Discoverable and handed over**: A sound basis for search engines and AI, with an explanation at handover.

Vanaf €3,750 excl. btw

### Merkzorg™

Hosting and maintenance, if you want it. A free choice: your website stays yours, even without Merkzorg™.
- **Hosting**: Your website runs in a place we know and keep an eye on.
- **Small changes**: A text, a photo, an opening time: that is included.
- **New work**: A new page, feature or integration? First a proposal, then the work.

## Two components. One home.
- **Merkwebsite™**: A website that grows out of your brand story, and is yours afterwards.
- **Merkzorg™**: Hosting and maintenance, if you want it. So your website stays healthy.

## How a website comes about. Four steps, from brand to home.
1. **Brand check**: We test whether your brand is ready to land.
2. **Structure**: Pages and copy follow from your brand story.
3. **Design and build**: In your house style, in WordPress, easy to manage yourself.
4. **Handover**: Online, explained and yours. Merkzorg™ if you want it.

Need a website? Always from the brand.

## Websites that keep working.

Every website below grew out of the brand behind it. Feel free to view them live.
- **Sillies Apeldoorn**: Breakfast, lunch and dinner in the centre of Apeldoorn (https://www.silliesapeldoorn.nl/)
- **Display Concepts**: Displays, exhibition stands and presentation walls (https://displayconcepts.nl/)
- **Van Vliet Makelaardij**: NVM estate agent in and around Apeldoorn (https://vanvlietmakelaardij.nl/)
- **Blue Eyes Consultancy**: HR advice with impact (https://blueeyesconsultancy.nl/)
- **Samen Zuidbroek**: By and for the residents of a neighbourhood (https://samenzuidbroek.nl/)
- **Droomkade**: Boutique hotel (binnenkort)
- **Mentaal Gezond Centraal Gelderland**: Mental health in the region (binnenkort)

## A platform that carries the brand.

Bouwmensen Nederland works with regional branches. Through an online marketing platform they create their own materials, always within the house style.
- **Bouwmensen Nederland**: Brand strategy, identity, magazine, website

## A website without a core is an empty shell.
- Core .  Brand Foundation™. Where it begins.
- Form .  Brand Design™. How you are recognised.
- Presence .  Brand Activation™ and Brand Platform™. You are here.

Every circle begins with a point.

With Brand Platform™ the series is complete: core, form, movement and a permanent home. Whatever your brand is still missing begins again with Brand Foundation™.

## Start at the core. Book an introduction with Clemens Beneder.

hallo@merkbaar.nl · 055 360 1007 · Vlijtseweg 112, 7317 AG Apeldoorn

Source: https://merkbaar.nl/en/expertise/brand-platform/