# A logo that confirms a brand rings true

Logo Confirmation™ is how we design logos, and the first step in Brand Design™. One clear logo direction from your brand, developed into a complete package. At a fixed price.

## A logo does not need to explain anything.

A logo does not prove what a brand does, but that the brand rings true. It is not a summary of services or products, but an anchor and a signature. Meaning arises from the coherence of strategy, choices and consistent use. That is why Logo Confirmation™ starts with your brand, not with a sketch.

### Logo Confirmation™

Need a logo, but not yet a full programme? Logo Confirmation™ gives you one clear logo direction, developed into a complete package.
- **One logo direction**: One strong direction from your brand, not ten sketches.
- **Two rounds of revisions**: Room to sharpen it together until it rings true.
- **Complete logo package**: All variants and files for print, web and social.

Vaste prijs: €2,250 excl. btw

## One direction. One complete logo.
- **One logo direction**: One strong direction from your brand, not ten sketches to choose from.
- **Two rounds of revisions**: Room to sharpen it together, until it rings true.
- **Complete logo package**: All variants and files, for print, web and social.

## Explanation is temporary. Confirmation lasts.

### Explanation sometimes works

For young brands, new propositions or major changes, explanation can help for a while. A descriptor, strapline or explanatory symbol gives direction in the first phase. Not as a foundation, but as support.

### Explanation is temporary

Explanation is tied to products, services, markets and phases. And those move. What seems clear today can limit you tomorrow. A brand built on explanation has to keep readjusting itself.

### Confirmation lasts

Confirmation does not come from telling people what a brand does, but from coherence. When strategy, identity and behaviour reinforce each other, the brand already stands. The logo confirms that it rings true.

## Logos that ring true.

A renewed logo, an update or an anniversary mark: always from the brand.
- **CowSignals®**: Brand identity, brandbook, training materials
- **DOCKR Mobility**: Logo, identity, brandbook, advertising

## Start at the core. Book an introduction with Clemens Beneder.

hallo@merkbaar.nl · 055 360 1007 · Vlijtseweg 112, 7317 AG Apeldoorn

Source: https://merkbaar.nl/en/expertise/logo-confirmation/