# A brand experience that puts playing together centre stage, from kitchen table to store shelf

Goliath Games believes that play connects people and contributes to social and cognitive development. Playing is about having fun together, discovering and sharing moments. From that conviction, we worked on a brand experience that comes to life especially during the festive season – rich, inviting and focused on being together.

- **Client**: Goliath Games
- **Location**: Kampen
- **Pillars**: Brand Design™, Brand Activation™
- **Made**: The Big Toy Book, Illustrations, Multilingual modular catalogue, Advertising and print, Nationwide distribution

> It is all about playing together. Inviting and focused on being together.

### Brand Design™

The visual style is cheerful, richly illustrated and accessible. Form, colour and imagery combine playfulness with recognisability, so the brand connects directly with the experience of playing together.

### Brand Activation™

The brand came to life in a large-scale, tangible medium and a practical catalogue structure. From concept to print and distribution, everything revolved around experience, recognition and consistency – locally and internationally.

![Goliath Games: logo](https://merkbaar.nl/uploads/2026/10/logo-goliath-portfolio.webp)
![Goliath Games: distribution](https://merkbaar.nl/uploads/2026/10/verspreidingen.jpg)
![Goliath Games: catalogue](https://merkbaar.nl/uploads/2026/10/goliath-catalogus-03-merkbaar.webp)
![Goliath Games: catalogue](https://merkbaar.nl/uploads/2026/10/goliath-catalogus-02-merkbaar.webp)
![Goliath Games: toy book](https://merkbaar.nl/uploads/2026/10/goliath-speelgoedboek-04-merkbaar.webp)

### A brand that holds together

By developing Brand Design and Brand Activation from the same brand idea, a campaign emerged that is all about playing together. The magazine invites discovery and fun, while the modular catalogue offers structure and consistency for teams worldwide. That way Goliath's brand promise can be felt in every detail – from the first flick through to the moment the game is on the table.

### Our role

We translated the brand promise into a coherent concept and safeguarded the balance between experience, design and application.

### Why this works

The combination of emotion and structure creates a strong brand experience that is both inspiring and practical to use, across different markets.

![Goliath Games: toy book](https://merkbaar.nl/uploads/2026/10/goliath-speelgoedboek-03-merkbaar.webp)
![Goliath Games: toy book](https://merkbaar.nl/uploads/2026/10/goliath-speelgoedboek-02-merkbaar.webp)
![Goliath Games: toy book](https://merkbaar.nl/uploads/2026/10/goliath-speelgoedboek-01-merkbaar.webp)
![Goliath Games: catalogue](https://merkbaar.nl/uploads/2026/10/goliath-catalogus-04-merkbaar.webp)

Source: https://merkbaar.nl/en/goliath-games/ (Dutch original: https://merkbaar.nl/goliath-games/)