# A school identity that shows what you stand for – and who you want to attract

OBS De Buut is a neighbourhood school in Nijmegen-Oost where seeing, being seen and showing are central. Good education starts with recognisability – for children, parents and the neighbourhood. That thought led to the wish to make the core of the school tangible in everything De Buut shows, both around the open day and in everyday use.

- **Client**: OBS De Buut
- **Location**: Nijmegen
- **Pillars**: Brand Design™, Brand Activation™
- **Made**: Logo and visual identity, Brandbook, Campaign concept, Signage, façade banners and wayfinding, Leaflets, posters and coffee cups, Online applications

> A school that is seen, literally and figuratively. In Nijmegen and beyond.

### Brand Design™

The identity of De Buut is built around five pillars: learning, growing, together, discovering and fun. This core has been translated into a fresh, playful logo and a visual style that suits a contemporary primary school and leaves room for energy and individuality.

### Brand Activation™

The identity has been carried through into materials that make the school visible in and around the building and in communication with parents. That way the brand works not only on an open day, but every single day.

![OBS De Buut: branding Nijmegen](https://merkbaar.nl/uploads/2026/10/branding-obs-de-buut-nijmegen2.webp)
![OBS De Buut: branding Nijmegen](https://merkbaar.nl/uploads/2026/10/branding-de-buut-nijmegen.webp)
![OBS De Buut: branding Nijmegen](https://merkbaar.nl/uploads/2026/10/branding-obs-de-buut-nijmegen.webp)
![OBS De Buut: school prospectus](https://merkbaar.nl/uploads/2026/10/schoolgids-de-buut-01.webp)
![OBS De Buut: school prospectus](https://merkbaar.nl/uploads/2026/10/schoolgids-de-buut-04.webp)
![OBS De Buut: school prospectus](https://merkbaar.nl/uploads/2026/10/schoolgids-de-buut-03.webp)

### A brand that holds together

By building Brand Design and Brand Activation from one idea, an identity has emerged that feels the same everywhere. The school shows what it stands for, without needing to explain it. That recognisability carries through into experience, visibility and trust. OBS De Buut has grown into a school that is seen, literally and figuratively – by children, parents and the neighbourhood.

### Our role

We brought the core of the school back to a recognisable identity and safeguarded the coherence between design and application.

### Why this works

Because the identity is anchored in the core of the school, it stays consistent and future-proof. New materials fit into the whole naturally.

![OBS De Buut: backpack](https://merkbaar.nl/uploads/2026/10/obs-de-buut-rugtas.webp)
![OBS De Buut: street poster](https://merkbaar.nl/uploads/2026/10/mupi-de-buut.webp)
![OBS De Buut: posters](https://merkbaar.nl/uploads/2026/10/posters-de-buut.webp)
![OBS De Buut: flyers](https://merkbaar.nl/uploads/2026/10/flyers-de-buut.webp)
![OBS De Buut: branding Nijmegen](https://merkbaar.nl/uploads/2026/10/branding-obs-de-buut-nijmegen3.webp)

Source: https://merkbaar.nl/en/obs-de-buut/ (Dutch original: https://merkbaar.nl/obs-de-buut/)