# A brand that goes beyond the product and can be felt in taste, atmosphere and experience

RIBS&Co. was born from one clear ambition: to be more than a ribs restaurant. The brand is about fire, flavour and experience – and about the conviction that everything you taste should also be visible in look, surroundings and behaviour. From that thought, we did not develop a restaurant, but a brand that lives on the street, on the plate and in people's minds.

- **Client**: RIBS en Co.
- **Location**: Utrecht
- **Pillars**: Brand Design™, Brand Activation™
- **Made**: Naming, Logo and visual identity, Brandbook, Interior branding and lettering, Photography, Campaign concept and online

> Not just a restaurant, but a brand you recognise, remember and want to experience again.

### Brand Design™

The brand identity of RIBS&Co. is bold, outspoken and consistent. From name and logo to typography, colour and imagery: everything contributes to a powerful look that fits the brand promise More than just a ribs company.

### Brand Activation™

The brand comes to life in the complete experience. Interior, photography, lettering and online visibility reinforce each other and create a recognisable experience that goes beyond the food alone.

![RIBS en Co.: logo](https://merkbaar.nl/uploads/2026/10/ribesenco-logo-merkbaar.webp)
![RIBS en Co.: Utrecht street poster](https://merkbaar.nl/uploads/2026/10/ribesenco-utrecht-muppie-merkbaar.webp)
![RIBS en Co.: brandbook](https://merkbaar.nl/uploads/2026/10/ribsenco-brandbook-04-merkbaar.webp)
![RIBS en Co.: brandbook](https://merkbaar.nl/uploads/2026/10/ribsenco-brandbook-01-merkbaar.webp)
![RIBS en Co.: rub bags](https://merkbaar.nl/uploads/2026/10/ribsenco-rubzakjes-merkbaar.webp)

### A brand that holds together

By developing Brand Design and Brand Activation together from the start, a brand has emerged in which everything rings true. What RIBS&Co. promises becomes visible in every detail – from tone and imagery to the space and the people. The result is not a loose concept, but a brand with character and consistency.

### Our role

We brought the brand promise back to its core and safeguarded the coherence between identity, experience and application, so everything tells one story.

### Why this works

Because the brand is built on feeling and experience, it creates a strong emotional connection with its audience. That makes the concept distinctive and lasting.

![RIBS en Co.: shoot](https://merkbaar.nl/uploads/2026/10/ribsenco-shoot-merkbaar-04.webp)
![RIBS en Co.: shoot](https://merkbaar.nl/uploads/2026/10/ribsenco-shoot-merkbaar-06.webp)
![RIBS en Co.: shoot](https://merkbaar.nl/uploads/2026/10/ribsenco-shoot-merkbaar-01.webp)
![RIBS en Co.: shoot](https://merkbaar.nl/uploads/2026/10/ribsenco-shoot-merkbaar-09.webp)
![RIBS en Co.: shoot](https://merkbaar.nl/uploads/2026/10/ribsenco-shoot-merkbaar-012.webp)

Source: https://merkbaar.nl/en/ribs-en-co/ (Dutch original: https://merkbaar.nl/ribs-en-co/)