# A leading partner in tiles that gives its customers more than a product range

TEBE Tegelgroothandel operates in a market where the product is central. But a strong position in the chain takes more than a good range. It takes presence, trust and the ability to take others along with a story. Together with TEBE, we sharpened the brand identity and carried it through into materials that work – for the trade, and for the consumers who choose through them. What becomes visible confirms what TEBE is: a market leader.

- **Client**: TEBE Tegelgroothandel
- **Location**: Nederland
- **Pillars**: Brand Foundation™, Brand Design™, Brand Activation™
- **Made**: Brand positioning, Visual identity, Inspiration magazine ‘Bepaal jouw stijl’ (Define your style), Concept, content and production

> A medium that is not about TEBE, yet works entirely for TEBE.

### Brand Design™

TEBE's brand identity combines business strength with a refined look. The logo – built from clean geometric lines – conveys precision and craftsmanship without becoming heavy. The colour palette ties in with the world of interiors and materials: restrained, timeless and recognisable in every application. Typography and imagery are consistently aligned with TEBE's position as a B2B partner delivering quality at every level of the chain.

### Brand Activation™

The brand identity has been carried through into a wide range of materials – for the trade and for the end user. Not as separate campaign pieces, but as an extension of the brand idea. Online and offline expressions follow the same cadence and strengthen TEBE's position as a partner that looks beyond delivery. Activation here is about relevance: every material strengthens customers' trust and helps them serve their own clients better.

### Materials developed

The inspiration magazine ‘Bepaal jouw stijl’ (Define your style) is the central piece of this activation. A full 42-page publication, developed under the TEBE banner and intended as a tool for customers to inspire, inform and guide consumers in their choices. The magazine covers six trend styles, six tile styles and practical tips on finishing and choosing base tiles. Content, design and tone are fully in line with TEBE's brand identity – professional, inspiring and accessible.

![TEBE Tegelgroothandel: inspiration magazine](https://merkbaar.nl/uploads/2026/10/tebe-inspiratiemagazine-preview-00.webp)
![TEBE Tegelgroothandel: inspiration magazine](https://merkbaar.nl/uploads/2026/10/tebe-inspiratiemagazine-preview-01.webp)
![TEBE Tegelgroothandel: inspiration magazine](https://merkbaar.nl/uploads/2026/10/tebe-inspiratiemagazine-preview-02.webp)
![TEBE Tegelgroothandel: atmosphere](https://merkbaar.nl/uploads/2026/10/tebe-tegelgroothandel-sfeer-02.webp)

### A brand that holds together

From TEBE's brand identity, an activation strategy was developed in which quality and inspiration go hand in hand. The inspiration magazine is its most tangible expression: a medium that is not about TEBE, yet works entirely for TEBE. Customers can hand it out, use it in their showroom or use it to start a conversation. Consumers see TEBE's world – without TEBE having to explain itself.

### Our role

Together with TEBE, we sharpened the brand positioning and translated it into a consistent visual and communicative identity. From that basis we developed the inspiration magazine: from concept and title to content, design and production. ‘Bepaal jouw stijl’ is not just a beautiful magazine – it is a tool that confirms and strengthens TEBE's position as a leading partner in the chain.

### Why this works

Because the magazine is not about tiles, but about choice, style and confidence. It gives consumers a framework to choose and gives customers a tool to advise. TEBE is not only investing in product, but in its relationship with the chain. That is what a leading partner does – and what makes this brand recognisable.

![TEBE Tegelgroothandel: inspiration magazine](https://merkbaar.nl/uploads/2026/10/tebe-inspiratiemagazine-preview-03.webp)
![TEBE Tegelgroothandel: inspiration magazine](https://merkbaar.nl/uploads/2026/10/tebe-inspiratiemagazine-preview-04.webp)
![TEBE Tegelgroothandel: atmosphere](https://merkbaar.nl/uploads/2026/10/tebe-tegelgroothandel-sfeer-03.webp)

Source: https://merkbaar.nl/en/tebe-inspiration-magazine/ (Dutch original: https://merkbaar.nl/tebe-inspiratiemagazine/)