# A visual identity from Apeldoorn that rings true everywhere

A visual identity is not a logo with a colour. It is everything people see of you: type, colour, imagery and the way they come together. We design identities you recognise, even when the logo is not on it.

## A visual identity is not a collection of materials. It is one imprint of who you are.

We design visual identities from your foundation: logo, typography, colour, imagery and a graphic system. Recorded in a brandbook, so it keeps ringing true.

## How we make a visual identity. Three things that are fixed.

### One system

Logo, typography, colour and imagery come from the same choice. That is why everything fits together, from business card to façade.

### Even when we are not there

We record every identity in a brandbook. Your team, your printer and whoever runs your socials then work from the same basis.

### And simply beautiful

Coherence is no excuse for dull. Precisely because the choices are fixed, there is room for design that moves people.

## Visual identities we made.

Every brand below took its form from its foundation.
- **OBS De Buut**: School identity, brandbook, campaign, signage
- **Bouwmensen Nederland**: Brand strategy, identity, magazine, website
- **RIBS en Co.**: Brand identity, packaging, campaign
- **CowSignals®**: Brand identity, brandbook, training materials

## In Apeldoorn since 2005. Feel free to drop by.

Our studio is on the former Zwitsal site at Vlijtseweg 112, in the only building made entirely of metal. From there we work for brands from Apeldoorn, such as Centraal Beheer, Gemeente Apeldoorn and Zorggroep Apeldoorn, and far beyond.

[Look around the Zwitsal site](https://merkbaar.nl/studio/)

## Good to know. What people often ask us.

### What is in a visual identity?

A logo, a colour palette, typefaces, visual language and the rules for using them. What else you need differs per organisation: print, templates, signage or the basis for your socials.

### What does a visual identity cost?

That depends on what your brand needs, and we discuss it after an introduction. Want to start small? With Logo Confirmation™ you have a complete logo for € 2,250 excl. VAT.

### What is the difference between a logo and a visual identity?

A logo is one mark. A visual identity is the whole system around it, so everything you make looks like you.

### We already have a visual identity. Can you record it?

Yes. If the identity rings true, we turn it into a brandbook. If it does not, we say so too.

### Do you also produce the print and the signs?

We design. Production is carried out by regular partners, under our direction.

## Another way in. The same beginning.

### Branding

Branding that starts with who you are.

Branding agency Apeldoorn

### Logo

A logo that lasts.

Logo design in Apeldoorn

### Region

For the Stedendriehoek and the Veluwe.

Branding in the region

### Advertising

Advertising that confirms instead of explains.

Advertising agency Apeldoorn

### Marketing

Marketing that follows from direction, not from yet another channel.

Marketing agency Apeldoorn

### Communications

Communication that does not have to keep explaining who you are.

Communications agency Apeldoorn

### Nationwide

For brands across the Netherlands and beyond.

Branding studio in the Netherlands

## Start at the core. Book an introduction with Clemens Beneder.

hallo@merkbaar.nl · 055 360 1007 · Vlijtseweg 112, 7317 AG Apeldoorn

Source: https://merkbaar.nl/en/visual-identity-apeldoorn/