Method · Approach
Our approach: core first, then form.
Not a step-by-step plan, but one way of working. We start with what your brand is and build from there. That way your brand does not have to be explained over and over again.
Explanation is temporary. A brand that rings true confirms itself.
Explanation works as long as the context stays the same. When your audience, your stage or your market changes, it starts all over again. That is why we work according to the Confirming Principle™: everything that becomes visible grows out of what is already established.
Approach
Confirming Principle™.
We never start with form, materials or messages, but with coherence. Only when strategy, identity and behaviour align does form take on meaning.
- A logoNot a means of explanation, but a point of recognition.
- A campaignNot a sales pitch, but a confirmation.
- A websiteNot a collection of arguments, but a home.
Approach · Principle 01
Coherence.
We do not deliver separate materials. Design, materials and platforms are not a starting point, but the result of choices.
- Direction firstPosition and choices are set before anything is designed.
- Then formEverything that becomes visible comes from the same core.
- Then movementMaterials reinforce each other, rather than drowning each other out.
Approach · Principle 02
Choices.
This approach asks something of you. Not speed for its own sake, but sharpness. Not more options, but better choices.
- SharpnessWhat you do not do matters as much as what you do.
- CalmLess dependent on trends and the whims of the day.
- RepetitionRecognition comes from choosing consistently.
Approach · Principle 03
Composition.
Collaboration is not a fixed model, but a choice made for each question. Where needed, we work with specialists, in the Netherlands and abroad.
- One point of contactClemens Beneder holds the direction, from start to finish.
- The right networkThe people your question needs, not a fixed team.
- One responsibilityWhat we deliver rings true to your brand. We stand by that.
Approach · Principle 04
Craftsmanship.
Coherence is no excuse for dull. Precisely because the choices are set, there is room for design that moves people.
- Form with a reasonEvery line, colour and letter has an origin.
- SpaceWhat we leave out weighs as much as what remains.
- Down to the detailFrom the logo to the very last application.
Brand Foundation™ · The first step
Kernpunt™.
Half a day in which we bring the core of your brand down to one point. Afterwards you know what your brand needs, and what it does not.
- Half a day at the tableWith you or your core team, at our studio or at yours.
- The KernpuntOne A4: your position in one sentence and three choices that make the difference now.
- Honest adviceWhat your brand needs. Sometimes Brand Foundation™, sometimes less.
Fixed price€1,250excl. VAT
How we work together. Four steps, one direction.
- 01IntroductionA conversation about your brand. Getting to know each other first, money later.
- 02CoreWe bring your brand back to one point. That is where everything begins.
- 03FormFrom there we design what your brand needs. Nothing more.
- 04MovementYour brand goes out into the world and keeps ringing true, even after delivery.
Not sure yet? Start with half a day.
Kernpunt™How we look at brand building.
All articlesThe 3B concept
When a brand rings true, it can say less without meaning less.
Rebranding is not a choice
Rebranding is not a decision, but a consequence. Form changes when the direction has already shifted.
When investing in brand building makes sense
Investing only makes sense once it is clear what the brand has to carry.
Value arises when a brand rings true
What does not ring true always costs more than it returns.
