RIBS en Co.Brand identity, packaging, campaign
Brand Design™ · Pillar 02
Logo, visual identity and brandbook.
Brand Design™ makes visible what your brand stands for: a logo, a visual identity and a brandbook that people recognise. Form that needs no explanation, because it rings true.
Where form is not style, but confirmation.
For us, form does not come from taste or trend, but from your foundation. We translate who you are into a visual identity in which every element has a function. That is how your brand is recognised, wherever it appears.
Brand Design™
Visual identity.
A visual identity is more than a logo. It is everything people see: form, type, colour and imagery, together one imprint of who you are.
- From the foundationEvery choice can be traced back to your brand.
- RecognitionEven without the logo, you can see it is yours.
- CoherenceEverything reinforces everything else, nothing contradicts.
Brand Design™
Logo.
The logo is the smallest part of your brand that goes everywhere with it. Not a means of explanation, but an anchor.
- Wordmark and symbolWhat your brand needs, in letters and in a mark.
- VariantsHorizontal, stacked, small and reversed, for every place.
- Logo packageAll files, ready for print, web and social.
Brand Design™
Typography.
Letters determine how your brand sounds, before anyone reads a word. Typography is not taste, but structure.
- TypefacesA choice that suits your character, with the right licences.
- HierarchyHeading, subheading and body text, each with its own role.
- RhythmLine spacing and white space that bring calm.
Brand Design™
Colour and imagery.
Colour and imagery are often the first things people remember. That is why we choose them as deliberately as your name.
- Colour paletteFixed values for print and screen.
- PhotographyWhich images suit your brand, and which do not.
- Icons and illustrationSmall marks that speak the same language.
Brand Design™
Graphic system.
An identity only becomes strong when it feels the same everywhere. A graphic system makes that easy.
- Grid and structureA fixed basis beneath every layout.
- CarriersPrint, presentations, signage and clothing.
- TemplatesSo your team can carry on, in the house style.
Brand Design™
Brandbook.
A brandbook makes sure your brand rings true, even when we are not there. For your team, your printer and whoever runs your socials.
- Brand coreWhat your brand stands for, short and clear.
- House style rulesLogo, colour, type and imagery, with what to do and what not to do.
- SocialThe basic look and feel for your socials, ready to use.
Brand Design™ · The first step
Logo Confirmation™.
Need a logo, but not yet a full programme? Logo Confirmation™ gives you one clear logo direction, developed into a complete package.
- One logo directionOne strong direction from your brand, not ten sketches.
- Two rounds of revisionsRoom to sharpen it together until it rings true.
- Complete logo packageAll variants and files for print, web and social.
Fixed price€2,250excl. VAT
Five components.
One identity.
- 01 Logo Not a means of explanation, but an anchor. Recognisable at a glance.
- 02 Typography Not taste, but structure: rhythm, hierarchy and tone.
- 03 Colour and imagery A palette and a visual language you recognise, even without the logo.
- 04 Graphic system From business card to façade, everything from the same system.
- 05 Brandbook Everything about your brand in one place, including the look and feel for social.
How a project unfolds. Four steps, from foundation to form.
- 01IntroductionA conversation about your brand and what it needs.
- 02DirectionWe translate your foundation into a visual direction.
- 03DesignLogo and identity, developed and sharpened together.
- 04BrandbookEverything recorded, ready for your team and your partners.
Not sure yet? Start with a logo.
Logo Confirmation™Work that is recognised.
Every brand below took its form from its foundation. That is why it rings true.
How we look at form.
All articlesA form nobody sees is not remembered.
From form grows presence.
Brand Activation™ is the next pillar: your brand in motion. Campaigns and materials that build on your identity, so people see you, recognise you and remember you.
