Brandbook · Brand Design™
Brandbook and style guide.
A brandbook works as a manual, but it was born as a confirmation. It records what already rings true, so everyone who works with your brand makes the same choices.
Not a straitjacket, but an anchor.
In practice, a brandbook works as a manual. Teams, partners and outside parties know what to hold to. That creates consistency, calm and recognition in everything the brand shows. It keeps the direction when a brand grows, changes or is handed over.
Brandbook
Even without us.
A brand that only works while the agency is watching is not finished. The brandbook makes a brand transferable: for teams, partners and future makers.
- For your teamEveryone knows what the brand is and how it looks.
- For partnersPrinter, photographer or social agency works from the same basis.
- For laterWhat rings true keeps ringing true. Without explanation.
Five reasons.
One anchor.
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01 Choices are fixed Without recording them, choices stay open to debate. A brandbook makes them final, so they are not made again and again.
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02 Consistency The more people work with a brand, the greater the chance of drift. A brandbook keeps the direction.
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03 Frameworks give freedom Not a straitjacket, but a framework within which people can work recognisably, without constant alignment.
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04 Even without us A brand that only works while the agency is watching is not finished. The brandbook makes it transferable.
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05 Safeguarding Brands do not fade through use, but through arbitrariness. The brandbook stops a brand from quietly falling apart.
What is in it. Short enough to use.
Brand core.
What your brand stands for, short and clear. The core from your brand foundation, in words your team actually uses.
House style rules.
Logo, colour, type and imagery, with what to do and what not to do. With examples of how it looks in practice.
Social.
The basic look and feel for your socials, ready to use. For yourself or for the partner who runs your socials.
Brandbooks we made.
