RIBS en Co.Brand identity, packaging, campaign
Brand Activation™ · Pillar 03
Campaigns, content and brand communication.
Brand Activation™ puts your brand in motion. Not by shouting louder, but by acting consistently from your foundation. That way your brand stays recognisable, wherever it appears.
Where the brand does not speak louder, but acts consistently.
For us, activation is not about attention, but about behaviour. Campaigns and content do not arise as separate actions, but as the logical result of what already rings true. What becomes visible is consistent behaviour, over time and across channels. We design, trusted partners produce. The design stays with us, and you keep one point of contact.
Brand Activation™
Consistent behaviour.
A brand is not recognised by one campaign, but by what it does again and again. Activation is the same choices, applied consistently.
- From the foundationEvery expression can be traced back to your brand.
- Over timeRecognisable today, and still in a year's time.
- Across channelsOnline and offline, internal and external, the same language.
Brand Activation™
Campaigns.
A campaign is not a stand-alone idea, but a temporary accent within a larger whole. It strengthens what is already there.
- ConceptOne idea that comes from your brand, not from the trend.
- DevelopmentFrom key visual to the materials the idea needs.
- CloseThe accent fades again, your brand stays whole.
Brand Activation™
Content.
Content does not arise ad hoc, but from fixed structures. That way your brand stays recognisable, even when the content changes.
- FormatsFixed forms you can fill again and again.
- RhythmWhat, when and where, without it becoming noise.
- HandoverReady for your team or the partner who runs your socials.
Brand Activation™
Communication.
From message to form, from tone to timing. Every expression follows the same logic and adds to coherence.
- MessageWhat you say, in the language of your brand.
- MaterialsPrint, advertising, presentations and online.
- ReviewDoes it ring true to your brand? We check that beforehand.
Brand Activation™
Launches.
Something new does not have to be launched with a lot of noise. We carry it through logically from your brand, without a break and without noise.
- PropositionWhat is new, in one clear sentence.
- TranslationName, form and story that connect with what is already there.
- MomentThe right time and place to appear.
Brand Activation™
Channels.
Online and offline, internal and external. Your brand speaks the same language everywhere, adapted to the context, not to chance.
- Channel choiceWhere your brand does and does not need to be.
- AlignmentThe same imprint everywhere, in the form that fits there.
- SafeguardingCoherence, even when more people work on it.
Brand Foundation™ · The first step
Kernpunt™.
Activation without a foundation becomes noise. Kernpunt™ is half a day in which we bring the core of your brand down to one point, before it starts to move.
- Half a day at the tableWith you or your core team, at our studio or at yours.
- The KernpuntOne A4: your position in one sentence and three choices that make the difference now.
- Honest adviceWhat your brand needs. Sometimes Brand Foundation™, sometimes less.
Fixed price€1,250excl. VAT
Five components.
One movement.
- 01 Campaigns Temporary accents that strengthen what is already there.
- 02 Content Fixed structures, so you stay recognisable when the content changes.
- 03 Communication From message to form: every expression follows the same logic.
- 04 Launches Something new, without a break. Carried through logically from your brand.
- 05 Channels The same language everywhere, adapted to context, not to chance.
How a project unfolds. Four steps, from brand to movement.
- 01IntroductionA conversation about your brand and where it needs to appear.
- 02Brand checkWe test whether foundation and form are ready to move.
- 03ConceptOne idea from your brand, developed into the right materials.
- 04ActivationOut into the world, consistently, with structures that keep working.
No foundation yet? Start with half a day.
Kernpunt™Work that keeps working.
Every brand below was set in motion from its foundation. That is why it stays recognisable.
How we look at visibility.
All articlesVisibility without a home stays fleeting.
What moves needs a home.
Brand Platform™ is the next pillar: the permanent home of your brand. A Merkwebsite™ that grows out of your brand story, and Merkzorg™ that keeps it healthy.
