Bouwmensen NederlandBrand strategy, identity, magazine, website
Expertise · Brand Architecture™
Brand strategy, visual identity, campaigns and websites.
Four pillars, one brand. From the strategic foundation to the website where your brand lands: every part grows out of the same core.
A logo does not make a brand. Coherence does.
Our way of working is not a process with phases, but a fixed brand architecture. Each part has its own role, but never stands alone. Together they create calm and movement: exactly what a brand needs to keep ringing true.
Brand Architecture™
Consistent identity.
A brand is only strong when everything says the same thing, from your name to the way you answer the phone. That is how people recognise you everywhere, without explanation.
- One coreWhat you stand for, in one sentence anyone can repeat.
- One languageA tone and a story that ring true wherever they appear.
- One imageA visual identity that grows without falling apart.
Four pillars.
One brand.
- 01 Brand Foundation™ The strategic core: what the brand stands for, how it sounds and which choices it makes.
- 02 Brand Design™ The visible translation: logo, typography and a visual system that people recognise.
- 03 Brand Activation™ The brand in motion: campaigns and communication that consistently grow out of the foundation.
- 04 Brand Platform™ Where the brand lands: a website that grows with the brand and the organisation.
You can start small. At a fixed price.
Kernpunt™.
Half a day to the core of your brand. Your position in one sentence and three choices that make the difference now.
€1,250 excl. VAT · About Kernpunt™
Logo Confirmation™.
Need a logo, but not yet a full programme? One clear logo direction, developed into a complete package.
€2,250 excl. VAT · About Logo Confirmation™
Merkwebsite™.
A website that grows out of your brand story. Custom designed, easy to manage yourself, and yours afterwards.
From €3,750 excl. VAT · About Merkwebsite™
Brands that ring true.
Strategy, design and activation in one architecture. That creates calm, and that calm makes movement possible.
