Work · RIBS en Co.
A brand that goes beyond the product and can be felt in taste, atmosphere and experience.
RIBS&Co. was born from one clear ambition: to be more than a ribs restaurant. The brand is about fire, flavour and experience – and about the conviction that everything you taste should also be visible in look, surroundings and behaviour. From that thought, we did not develop a restaurant, but a brand that lives on the street, on the plate and in people's minds.
- Client
- RIBS en Co.
- Location
- Utrecht
- Made
- Naming
- Logo and visual identity
- Brandbook
- Interior branding and lettering
- Photography
- Campaign concept and online
Not just a restaurant, but a brand you recognise, remember and want to experience again.
Brand Design™.
The brand identity of RIBS&Co. is bold, outspoken and consistent. From name and logo to typography, colour and imagery: everything contributes to a powerful look that fits the brand promise More than just a ribs company.
Brand Activation™.
The brand comes to life in the complete experience. Interior, photography, lettering and online visibility reinforce each other and create a recognisable experience that goes beyond the food alone.
A brand that holds together.
By developing Brand Design and Brand Activation together from the start, a brand has emerged in which everything rings true. What RIBS&Co. promises becomes visible in every detail – from tone and imagery to the space and the people. The result is not a loose concept, but a brand with character and consistency.
Our role.
We brought the brand promise back to its core and safeguarded the coherence between identity, experience and application, so everything tells one story.
Why this works.
Because the brand is built on feeling and experience, it creates a strong emotional connection with its audience. That makes the concept distinctive and lasting.
