Studio · Apeldoorn
Building 67. On the old Zwitsal site.
Open now
Our studio is in Zwitsal Buitenstad, the former factory by the canal in Apeldoorn. In the old gatehouse: the only building on the site made entirely of metal. With 47 windows.
Building 67This is where we work.
Vlijtseweg 112 · Apeldoorn
A brand that rings true needs no explanation. This place proved it once before.
Zwitsal started with an ointment and a face. A cheerful little face, drawn after Mieke, the founder's daughter. No slogan, no explanation. You saw it and you knew. The brand became a household name in the Netherlands, and it was made right here.
From recipe to neighbourhood. In three years.
1919 · A recipe.
Pharmacy apprentice Cor Jansen returns from Switzerland with a recipe for a healing ointment. Zwitserse Salbe becomes Zwitsal.
1947 · A factory.
The buildings in town become too small. Architect Chris ten Tuynte designs a new complex between the Vlijtseweg and the Apeldoorn Canal, where ships can unload.
2011 · A new start.
Production moves away. The municipality buys the site and entrepreneurs move in. Now it is growing into a neighbourhood: Zwitsal Buitenstad.
Look around. The site as it is today.
Image: Rob Voss
A gatekeeper knows who belongs. So does a good logo.
Building 67 was the factory gatehouse. It has stood here since 2005, the year Merkbaar™ began as well. The gatekeeper could tell at a glance who belonged. A strong brand works the same way: one sign, and you know where you are. That sign is what we make here, with Brand Design.
Start at the core. Plan an introduction with Clemens Beneder.
Drop by building 67 at Vlijtseweg 112. The coffee is ready. Plan your route or see what else is happening at Zwitsal Buitenstad.
