Work · Mentaal Gezond Centraal Gelderland
One network for mental health, in one image.
In Centraal Gelderland, GPs, social care and mental health services work together on mental health. The national foundation was in place, a face in the region was not. We created the brand and built the website. People and system, in one line.
- Occasion
- A new regional network
- Client
- Mentaal Gezond Centraal Gelderland
- Location
- Centraal Gelderland
- Made
- Brand Foundation
- Logo and wordmark
- Colour and typography
- Shapes and icons
- Imagery
- Brand Guide
- Design System
- Website
- Together with
- Michèle Buis, de communicatiechef
A brand that doesn't explain how care works together, but shows it.
Brand Foundation™.
There was a national task, but no regional voice. We brought it back to the core: residents first, mental challenges are part of life, collaboration as the foundation. A different view. A different way of working.
Brand Design™.
The shapes come from what is already there. The circle is the person, the square the system, the triangle the direction. A green dot falls over the wordmark, like the person within the system. Portraits in black and white, with a single green circle.
Brand Platform™.
The website brings it together: for residents and for professionals, with the way to support close at hand. A Design System and a Brand Guide make the brand transferable for everyone who works with it.
Anders kijken.Anders werken.
Voor mentale gezondheid die klopt.
Anders kijken. Anders werken.
A recognisable coherence.
GPs, social care and mental health services speak with one voice. Logo, imagery, icons and website come from the same core: the dot that rings true.
Our role.
We designed the brand and built the website. Then we captured everything in a Design System and a Brand Guide.
Why this works.
A network is hard to explain. A brand that rings true doesn't need to. Residents see where they can turn, professionals see where they belong.
