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We build brands for organisations across the Netherlands and beyond. From brand foundation to logo, visual identity and everything around it. One studio, one point of contact, since 2005.

A brand that rings true works in any language.

We work for Dutch brands that cross the border, and for international brands that want to land in the Netherlands. The beginning is always the same: core first, then form.

Working together at a distance. Three things that are fixed.

One point of contact.

You speak with Clemens Beneder, from the first introduction to the final delivery. No account manager in between.

In English or Dutch.

Conversations, presentations and the brandbook: both languages work. So your whole team can carry on with it.

At the table when it matters.

We prefer to do the introduction and the important moments at one table, at our studio or at your place. The rest can be done remotely.

Work that reaches beyond the region.

Brands that work nationwide and across the border, built from the same core.

View all work

A studio in Apeldoorn. In the middle of the Netherlands.

Our studio is on the former Zwitsal site at Vlijtseweg 112, in the only building made entirely of metal. By train it is about an hour from Amsterdam.

Look around the Zwitsal site

The Merkbaar™ studio on the former Zwitsal site in Apeldoorn

Good to know. What people often ask us.

Do you work with clients outside the Netherlands?

Yes. Our studio has been in Apeldoorn since 2005, and we work for brands across the Netherlands and beyond.

Can we work together in English?

Yes. Conversations, presentations and the brandbook can be in English or in Dutch.

How does working at a distance go?

We prefer to do the introduction at the table. After that we work with fixed moments, online or at the studio, and you keep one point of contact.

Are you related to other companies called Merkbaar?

No. Merkbaar™ is one studio, in Apeldoorn. We have no other offices and are not affiliated with companies of the same name in the Netherlands, Belgium or elsewhere.

What does it cost?

We discuss that after an introduction. If you want to start small, you can with Kernpunt™ or Logo Confirmation™.

Four pillars. One brand.

Brand Foundation.

Brand strategy, positioning and naming.

To Brand Foundation

Brand Design.

Logo, visual identity and brandbook.

To Brand Design

Brand Activation.

Campaigns, content and brand communication.

To Brand Activation

Brand Platform.

Web design, websites and maintenance.

To Brand Platform

Start at the core. Book an introduction with Clemens Beneder.