
Bouwmensen NederlandBrand strategy, identity, magazine, website
Branding · The Netherlands
We build brands for organisations across the Netherlands and beyond. From brand foundation to logo, visual identity and everything around it. One studio, one point of contact, since 2005.
We work for Dutch brands that cross the border, and for international brands that want to land in the Netherlands. The beginning is always the same: core first, then form.
You speak with Clemens Beneder, from the first introduction to the final delivery. No account manager in between.
Conversations, presentations and the brandbook: both languages work. So your whole team can carry on with it.
We prefer to do the introduction and the important moments at one table, at our studio or at your place. The rest can be done remotely.
Brands that work nationwide and across the border, built from the same core.
Our studio is on the former Zwitsal site at Vlijtseweg 112, in the only building made entirely of metal. By train it is about an hour from Amsterdam.

Yes. Our studio has been in Apeldoorn since 2005, and we work for brands across the Netherlands and beyond.
Yes. Conversations, presentations and the brandbook can be in English or in Dutch.
We prefer to do the introduction at the table. After that we work with fixed moments, online or at the studio, and you keep one point of contact.
No. Merkbaar™ is one studio, in Apeldoorn. We have no other offices and are not affiliated with companies of the same name in the Netherlands, Belgium or elsewhere.
We discuss that after an introduction. If you want to start small, you can with Kernpunt™ or Logo Confirmation™.
Contact
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Clemens | Brand Architect
Call, message or email. We will plan a moment, or you simply drop by.