Work · Minkman Beveiliging
An anniversary campaign that makes fifteen years of trust visible in brand and surroundings.
For fifteen years, Minkman Beveiliging has been watching over homes and businesses in and around Apeldoorn. Security starts with trust, and that trust has been built through attention to people, not just to risks. The anniversary was a logical moment to make that brand story visible again, with pride, recognisability and appreciation for everything built up over those fifteen years.
- Client
- Minkman Beveiliging
- Location
- Apeldoorn
- Made
- Anniversary logo
- Campaign concept
- Visual expressions
- Print and communication materials
Fifteen years of security, not explained but confirmed. Visible in image, tone and application.
Brand Design™.
For the anniversary, we developed a visual line that strengthens and deepens the existing brand. The anniversary logo and imagery tie in with Minkman's core values: reliability, involvement and professionalism, without changing or weighing down the brand.
Brand Activation™.
The anniversary campaign brought the brand to life in Minkman's everyday surroundings. Communication focused on recognition and closeness, so the anniversary was not only celebrated, but also experienced by clients and business relations.
A brand that holds together.
Minkman's anniversary was not a one-off celebration, but a logical extension of the brand. By building Brand Design and Brand Activation from the same idea, a campaign emerged in which trust, local involvement and craftsmanship come together. The area map of Apeldoorn formed the heart of the campaign and underlined the connection with the region. That way fifteen years of security were not explained, but confirmed – visible in image, tone and application.
Our role.
We brought the anniversary back to the core of the brand and translated that coherence into design and application. Not by adding something, but by making visible what was already there.
Why this works.
Because the campaign came from the brand itself, the communication stayed authentic and recognisable. The anniversary strengthened existing relationships and confirmed what Minkman has stood for over fifteen years.
